Book Ads in The Asian Age — National English Daily from New Delhi, Mumbai & Kolkata
The Asian Age is a prominent national English daily published from New Delhi, Mumbai and Kolkata — part of the Deccan Chronicle Group (Deccan Chronicle Holdings Limited). Launched in 1994 by journalist M.J. Akbar as India's first newspaper with an international edition, it remains a trusted platform for matrimonial, recruitment, property, obituary, name change and public/legal notice advertising. Malik Advertising books every ad format across all three editions with same-day confirmation and discounted publisher rates.
Launched by journalist M.J. Akbar as India's first newspaper with an international edition, debuting simultaneously in New Delhi, Mumbai and London.
Published by Deccan Chronicle Holdings Limited (Hyderabad), which acquired a controlling stake in 2005, making it the sister paper of Deccan Chronicle.
An English-language daily reaching an urban, English-literate readership across three of India's major metro markets.
Printed from New Delhi, Mumbai and Kolkata, each carrying local metro coverage (Delhi Age, Mumbai Age) alongside national and international news.
What Is The Asian Age?
The Asian Age is a national English-language daily launched in February 1994 by journalist M.J. Akbar — conceived as India's first newspaper with an international edition, debuting simultaneously in New Delhi, Mumbai (then Bombay) and London under the banner of India's first "global newspaper." The paper built an early reputation for foreign-affairs coverage and incisive political commentary.
Since 2005, The Asian Age has been published by Deccan Chronicle Holdings Limited (DCHL), the Hyderabad-based media group, which acquired a controlling stake and made it the sister publication of Deccan Chronicle — with Deccan Chronicle serving South India (Telangana, Andhra Pradesh, Tamil Nadu, Karnataka) while The Asian Age carries the group's English-daily presence in the national capital, India's financial capital and Kolkata. Today it publishes from New Delhi, Mumbai and Kolkata, read by an urban, professional, English-literate audience, with each city edition carrying a local metro section alongside national and international news.
💡 Group coverage strategy: Need South India reach alongside your Asian Age booking? We coordinate The Asian Age with its sister paper Deccan Chronicle in one combined order for complete English-daily coverage spanning Delhi, Mumbai, Kolkata and South India. Book a combined Deccan Chronicle Group package →
The Asian Age Circulation by State & UT
The Asian Age prints an estimated 80,000 copies a day across the three states and union territories it reaches. Here is the approximate daily circulation breakdown:
Figures above show approximate daily circulation reaching each state/UT and are compiled from publisher rate cards and media-buying platform data. They are revised periodically — we confirm the latest figure when you book.
The Asian Age Editions We Book Ads In
Choose a single city edition for targeted metro reach, or release across all three for combined Delhi–Mumbai–Kolkata coverage.
- National Capital: Parliament, Union Government ministries, Delhi High Court, diplomatic missions and Delhi NCR's corporate offices
- Maharashtra: Mumbai's financial district (BKC, Nariman Point, Fort), Bombay High Court, corporate headquarters and the entertainment industry
- West Bengal: Kolkata's professional and academic community, Calcutta High Court, and the state's English-reading readership
The Asian Age's international edition, launched from London alongside Delhi and Mumbai in 1994, made it India's first daily with international distribution — Malik Advertising books its three current Indian editions. View all city editions →
Ad Categories in The Asian Age
The Asian Age runs dedicated classified columns for every major ad category across its Delhi, Mumbai and Kolkata editions. Here is where each category fits best.
Best Days to Advertise in The Asian Age
Choose your Asian Age publication date to reach Delhi, Mumbai and Kolkata's professional and institutional readership at the right moment.
| Ad Category | Best Day | Section / Focus | Booking Deadline |
|---|---|---|---|
| Matrimonial | Sunday ⭐ | Sunday Classifieds | Friday, 4:00 PM |
| Recruitment / Jobs | Wednesday & Sunday | Classified / Jobs Section | 1 Day Prior, 2:00 PM |
| Property / Real Estate | Saturday & Sunday | Weekend Property Classifieds | Thursday, 5:00 PM |
| Legal / Public Notices | Any Weekday ⭐ | Main Newspaper | 1 Day Prior, 1:00 PM |
💡 Pro Tip: Sunday carries The Asian Age's highest matrimonial readership across all three editions. Legal and statutory public notices can run on any weekday, while property classifieds perform best over the Saturday–Sunday weekend window when property-seeker readership peaks.
The Asian Age Sister Publications
The Asian Age is part of Deccan Chronicle Holdings Limited — coordinate your booking with its group sister publications for wider or complementary reach.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| The Asian AgeThis Page | English | National English presence — Delhi political, Mumbai financial, Kolkata editorial; pan-India statutory requiring national English coverage | Delhi, Mumbai, Kolkata |
| Deccan Chronicle | English | South India English — Telangana & Andhra Pradesh dual-HC statutory, Hyderabad IT corporate, South India urban English readership | Hyderabad, Vijayawada, Chennai, Bangalore |
| Financial Chronicle | English | Business and financial news — corporate results, IPO/SEBI disclosures, financial statutory notices for a business-reader audience | Delhi, Mumbai, Hyderabad, Bangalore, Chennai |
Need South India + National reach? We coordinate The Asian Age with Deccan Chronicle in a single combined order for complete English statutory coverage across South India and major metros. Get a Combined Rate →
The Asian Age vs. Other National English Dailies
Understanding where The Asian Age fits in your English-language advertising strategy.
| Feature | The Asian Age | Hindustan Times | The Telegraph |
|---|---|---|---|
| Primary Strength | Multi-metro English presence spanning Delhi, Mumbai and Kolkata under one national English-daily brand | Strongest in Delhi NCR & North India, large national circulation | Dominant English daily in Kolkata & West Bengal |
| Audience Profile | Urban professionals, policy-watchers, English-educated metro readership | Professionals, executives, policymakers | Kolkata's English-educated professional and academic readership |
| Best For | Matrimonial, recruitment, property & legal notices across Delhi–Mumbai–Kolkata in one booking | Real Estate, Premium Brands, Government | West Bengal statutory notices, Kolkata matrimonial, corporate display |
For combined Delhi–Mumbai–Kolkata reach in one English daily, The Asian Age is the specialist. For single-city dominance, we can add Hindustan Times or The Telegraph. Get a Combined Rate →
The Asian Age — Key Facts for Advertisers
Launched in February 1994 by journalist M.J. Akbar as India's first newspaper with an international edition — debuting simultaneously in New Delhi, Mumbai and London under the banner of India's first "global newspaper."
Published by Deccan Chronicle Holdings Limited (Hyderabad) since 2005, when DCHL acquired a controlling stake — making The Asian Age the national/metro sister publication to the South India-focused Deccan Chronicle.
As a recognized national English daily, The Asian Age is accepted for statutory public notices, name-change declarations and legal notice requirements by government departments, banks and courts across its Delhi, Mumbai and Kolkata markets.
Reaches an urban, English-literate, professional and policy-engaged readership across the national capital, India's financial capital and Kolkata's academic-commercial hub.
- Classified Text — standard per-word ad
- Classified Display — boxed ad with border
- Display — colour ads with images
Published exclusively in English. Standard weekday classified deadline is 1 day prior by early afternoon; Sunday matrimonial and weekend property sections require Friday/Thursday booking respectively.
Why Book The Asian Age Ads Through Malik Advertising?
India's trusted newspaper advertising agency since 2003, booking national English dailies daily.
How to Book Your Asian Age Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in The Asian Age.
How do I book an ad in The Asian Age?+
What is the relationship between The Asian Age and Deccan Chronicle?+
Who founded The Asian Age and when?+
Which editions of The Asian Age can I advertise in?+
Is an Asian Age ad valid for legal name change or public notice purposes?+
What is the deadline for booking a Sunday matrimonial ad in The Asian Age?+
Can I book The Asian Age alongside its sister paper Deccan Chronicle?+
Does The Asian Age publish in any language other than English?+
Ready to Publish in The Asian Age?
Get a free, no-obligation quote in minutes. Our team helps you choose the right edition, category, and day — including combined Deccan Chronicle Group packages — at the best rates we can negotiate.