Book Ads in Saamana — Mumbai's Iconic Marathi Daily | 3.8 Lakh+ Circulation
Saamana is Mumbai's iconic Marathi daily, founded by Bal Thackeray in 1988 as the voice of the Shiv Sena movement, and read across Maharashtra with 3.8 Lakh+ daily circulation. Malik Advertising books classified text, classified display, and display advertisements in Saamana — Matrimonial, Recruitment, Property, Obituary, Public Notice and Corporate Display — across 17 statewide editions, with same-day confirmation and discounted publisher rates.
Launched on 23 January 1988 by Bal Thackeray, founder of the Shiv Sena, as a platform giving voice to the Shiv Sena movement — a role it has continued through more than three decades of Maharashtra's political and civic life.
Published by Prabodhan Prakashan Pvt. Ltd. and headquartered at Prabhadevi, Mumbai — today edited by Uddhav Thackeray.
Saamana's principal daily is Marathi; a related Hindi-language edition, Dopahar Ka Saamana, has served Hindi readers in the same Mumbai-Maharashtra market since 1993.
Printed from 17 editions across Maharashtra, with major offices in Mumbai, Pune, Thane, Nashik, Nagpur, Sambhajinagar (Aurangabad) and the Konkan coastal belt.
What Is Saamana?
Saamana is a Marathi-language daily newspaper published from Mumbai, Maharashtra. It was launched on 23 January 1988 by Bal Thackeray, founder of the Shiv Sena, as a platform giving voice to the Shiv Sena movement — a role it has continued to play through changes in Maharashtra's political landscape over more than three decades. The paper is published by Prabodhan Prakashan Pvt. Ltd. and is today edited by Uddhav Thackeray.
Saamana prints from 17 editions across Maharashtra, with major circulation and regional offices in Mumbai (corporate headquarters, Prabhadevi), Pune, Thane, Nashik, Nagpur, Sambhajinagar (Aurangabad) and the Konkan coastal belt — giving advertisers genuine statewide Marathi reach from a single booking. A related Hindi-language edition, Dopahar Ka Saamana (also known as Hindi Saamana), has served Hindi readers in the same Mumbai-Maharashtra market since 1993.
💡 Maharashtra matrimonial & community strategy: Saamana's strong daily readership across Mumbai, Thane and the Konkan belt makes it effective for Marathi matrimonial and community classified ads, with Sunday editions seeing the highest response. For combined Marathi-language statewide coverage, we can pair your Saamana booking with Lokmat or Loksatta in one order. Book a combined Maharashtra package →
Saamana Circulation by City
Saamana's readership sits entirely within Maharashtra. Since its circulation lies within a single state, here is its total daily circulation of 3.8 Lakh+ (380,000+) copies broken down by city:
City-wise figures are approximate, compiled from publisher information and industry estimates, and are revised periodically — we confirm the latest figure when you book.
Saamana Editions We Book Ads In
Choose a single city edition for targeted Maharashtra reach, or release across multiple editions for statewide Marathi coverage.
- Mumbai Metropolitan Region: Mumbai City & Suburbs, plus the Konkan coastal corridor
- MMR Belt: Thane City, Kalyan-Dombivli & the Navi Mumbai corridor
- Western Maharashtra: Pune City, Pimpri-Chinchwad & surrounding Pune district
- North Maharashtra: Nashik City and surrounding district towns
- Vidarbha Belt: Nagpur City and the surrounding Vidarbha districts
- Marathwada Belt: Sambhajinagar (Aurangabad) and surrounding districts
Saamana prints 17 editions across Maharashtra in total, including further coverage of the Konkan coastal belt. View all city editions →
Ad Categories in Saamana
Saamana's classified and display pages cover every major ad category for Maharashtra's Marathi-reading audience.
Best Days to Advertise in Saamana
Choose your Saamana publication date to reach Maharashtra's Marathi-reading audience at the right moment.
| Ad Category | Best Day | Section / Focus | Booking Deadline |
|---|---|---|---|
| Matrimonial | Sunday ⭐ | Classified / Matrimonial Section | Friday, 4:00 PM |
| Recruitment / Government Notices | Wednesday & Thursday | Mid-week Classifieds | Day prior, 2:00 PM |
| Property / Real Estate | Saturday & Sunday | Weekend Property Classifieds | Thursday, 5:00 PM |
| Public / Legal Notice | Any Weekday ⭐ | Main Newspaper | 1 Day Prior, 12:00 PM |
| Obituary | Any Day | Main Newspaper (Concessional Rate) | Same Day, before print deadline |
💡 Pro Tip: Sunday carries Saamana's highest classified and matrimonial readership across Mumbai, Thane and statewide Maharashtra. Recruitment and public notice ads perform most reliably mid-week, while property and local business ads see their best response over the weekend.
Sister Publication of Saamana
Extend your reach to Hindi-speaking readers in the same Mumbai-Maharashtra market.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| SaamanaThis Page | Marathi | Maharashtra's core Marathi-reading audience — matrimonial, recruitment, property and public notice advertising | Statewide Maharashtra |
| Dopahar Ka Saamana (Hindi Saamana) | Hindi | Hindi-speaking readers in the same Mumbai-Maharashtra market, published continuously since 1993 | Mumbai & Maharashtra |
Need Hindi-reader reach alongside your Marathi Saamana booking? Ask us about a combined Marathi + Hindi package →
Saamana vs. Other Marathi Dailies
All three are Marathi newspapers covering Maharashtra. Here's how they compare for advertisers.
| Newspaper | Language | Best For | Reach |
|---|---|---|---|
| SaamanaThis Page | Marathi | Mumbai's iconic Marathi daily with deep readership across the Mumbai-Thane-Konkan belt and statewide Maharashtra — effective for matrimonial, recruitment, public notice and community advertising, plus a Hindi sister edition | 17 editions — Mumbai, Pune, Thane, Nashik, Nagpur, Sambhajinagar & more |
| Lokmat | Marathi | Maharashtra's largest-circulation Marathi daily — widest statewide reach for mass consumer advertising and matrimonial classifieds; most effective when maximum Marathi demographic reach is the priority | Multi-edition across Maharashtra & Goa — one of India's highest-circulated regional dailies |
| Loksatta | Marathi | Indian Express Group's Marathi daily — read by an urban, editorially engaged audience; effective for opinion-led, corporate and institutional advertising | Mumbai, Pune & other major Maharashtra cities |
For deep Mumbai-Thane-Konkan penetration, Saamana is the specialist. For maximum statewide Marathi circulation, add Lokmat. Get a Combined Rate →
Saamana — Key Facts for Advertisers
Founded on 23 January 1988 by Bal Thackeray as a voice for the Shiv Sena movement; published today by Prabodhan Prakashan Pvt. Ltd. and edited by Uddhav Thackeray.
As a recognised, registered Maharashtra daily, Saamana is commonly accepted for public notices, name-change and legal-notice publications requiring a regional-language newspaper. We confirm your specific requirement before booking.
A broad Marathi-speaking readership across Mumbai, Thane, the Konkan belt and wider Maharashtra, with a particularly strong base in the state's urban and working-class Marathi households.
- Classified Text — standard per-word/per-line ad
- Classified Display — boxed ad with border, logo & images
- Display — full-page/brand advertising
Marathi (Devanagari) — published from Mumbai, Maharashtra's commercial capital; a related Hindi edition, Dopahar Ka Saamana, serves Hindi readers in the same market.
Standard weekday classifieds close 1 day prior, by around noon. The Sunday matrimonial/classified edition closes by Friday afternoon.
Why Book Saamana Ads Through Malik Advertising?
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How to Book Your Saamana Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in Saamana.
How do I book an ad in Saamana?+
Does Saamana publish in Hindi as well as Marathi?+
Which cities and editions does Saamana cover?+
Is Saamana effective for Marathi matrimonial advertising?+
Can I book Saamana for recruitment or government job notices?+
Is a Saamana ad accepted for legal notice, public notice or name-change publications?+
What is the best day to advertise in Saamana?+
Can I book Saamana alongside another Marathi newspaper like Lokmat or Loksatta?+
Ready to Publish in Saamana?
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