Book Ads in Pratahkal — Southern & Western Rajasthan's Morning Hindi Daily
Pratahkal is a leading Hindi morning daily covering Udaipur, Jaipur and Jodhpur — founded in Udaipur in 1979. Malik Advertising books classified text, classified display and display advertisements across all three editions — matrimonial, property, recruitment, obituary and public notice — with same-day confirmation and discounted publisher rates.
Pratahkal was founded in Udaipur in 1979 by journalist Suresh Goyal of the Kagzi family of Mewar, and inaugurated by then Union Information & Broadcasting Minister L. K. Advani.
Published by the Udaipur-based Goyal family group. Pratahkal is a Central Government-approved, state-level Hindi daily in Rajasthan.
Pratahkal — literally "morning time" — is a Hindi-language morning broadsheet read by Rajasthan's Hindi-literate households, traders and government audience.
Rajasthan editions from Udaipur (its founding edition), Jaipur (added 1997) and Jodhpur — covering Southern and Western Rajasthan's Mewar and Marwar belts.
What Is Pratahkal?
Pratahkal is a Hindi morning daily founded in Udaipur in 1979 by journalist Suresh Goyal, from the well-known Kagzi family of Mewar, and formally inaugurated by then Union Information & Broadcasting Minister L. K. Advani. It has grown from its original Udaipur edition into a multi-city Hindi newspaper group, adding a Jaipur edition in 1997 (launched by then Rajasthan Chief Minister Bhairon Singh Shekhawat) and a Jodhpur edition covering Western Rajasthan's Marwar belt. Outside Rajasthan the group also publishes Mumbai and Delhi editions, but its identity in Rajasthan rests on its Udaipur, Jaipur and Jodhpur readership.
Within Rajasthan, Pratahkal is classified as a state-level newspaper and is approved by the Central Government for statutory and DAVP-linked advertising categories. In Udaipur — its home city and the historic seat of Mewar — Pratahkal also runs an evening broadsheet edition called Sanyankal, launched in November 2009. For advertisers, Pratahkal offers a genuinely regional Hindi-reading audience across the Mewar and Marwar belts of Southern and Western Rajasthan — an audience that complements, rather than duplicates, the state-wide reach of Rajasthan's largest Hindi dailies.
💡 Southern Rajasthan strategy: Pratahkal's Udaipur-anchored readership makes it especially effective for Mewar-region matrimonial, property and community classified ads, alongside Jaipur and Jodhpur reach. For state-wide Rajasthan coverage on top of Pratahkal's regional depth, we book it alongside Rajasthan Patrika or Dainik Bhaskar in one combined order. Book a combined Rajasthan package →
Pratahkal Circulation by City
Pratahkal's Rajasthan operation is concentrated in three cities, with combined daily circulation of 60,000+ copies. Here is the approximate city-wise breakdown:
City-wise circulation figures above are approximate, compiled from publisher rate cards and regional media data, and are revised periodically. We reconfirm the latest figure for your chosen edition before you book.
Pratahkal Editions We Book Ads In
Choose a single city edition for targeted Southern or Western Rajasthan reach, or release across all three for combined coverage.
- Mewar Belt: Udaipur city, morning and evening (Sanyankal) editions, Mewar's trading and tourism economy
- Capital Reach: Jaipur city and surrounding districts, state government and institutional readership
- Western Rajasthan: Jodhpur city, Marwar trading community, Thar-belt readership
Combine all three editions for full Southern + Western Rajasthan release. View all city editions →
Ad Categories in Pratahkal
Malik Advertising books all common ad categories in Pratahkal across its Udaipur, Jaipur and Jodhpur editions.
Best Days to Advertise in Pratahkal
Choose your Pratahkal publication date to reach Udaipur, Jaipur and Jodhpur's community, trading and government readership at the right moment.
| Ad Category | Best Day | Section / Focus | Booking Deadline |
|---|---|---|---|
| Matrimonial | Sunday ⭐ | Sunday Classifieds | Friday, 4:00 PM |
| RPSC / Rajasthan Govt Recruitment | Wednesday & Thursday ⭐ | Mid-week Classifieds | Day prior, 2:00 PM |
| Property / Real Estate | Saturday & Sunday | Weekend Property Classifieds | Thursday, 5:00 PM |
| Public Notice / Legal | Any Weekday | Main Newspaper | 1 Day Prior, 12:00 PM |
| Obituary | Any Day | Front / Early Pages | Same Day, Morning Deadline |
💡 Pro Tip: Sunday is the most-read edition for matrimonial classifieds across Udaipur, Jaipur and Jodhpur. RPSC and Rajasthan government recruitment notices perform best mid-week when aspirants are actively checking listings. Obituary and urgent public-notice ads can usually be accommodated same day if submitted before the morning deadline.
Pratahkal vs. Other Rajasthan Hindi Dailies
All three are Hindi newspapers covering Rajasthan. Here's how they compare for advertisers.
| Newspaper | Language | Best For | Reach |
|---|---|---|---|
| PratahkalThis Page | Hindi | Focused Southern & Western Rajasthan morning daily with deep Udaipur (Mewar) readership since 1979 — effective for regional matrimonial, property, recruitment and community classifieds where a targeted Udaipur-Jaipur-Jodhpur audience matters more than maximum statewide scale | Udaipur, Jaipur & Jodhpur — Southern & Western Rajasthan |
| Rajasthan Patrika | Hindi | Rajasthan's #1 Hindi daily by circulation — highest statewide readership for matrimonial, mass consumer advertising and widest Rajasthan Hindi reach across all 33 districts; most effective when maximum Rajasthan demographic reach is the priority | Multi-edition — Jaipur, Jodhpur, Kota, Ajmer, Bikaner, Udaipur, Sikar & more — Rajasthan-wide and national |
| Dainik Bhaskar | Hindi | National Hindi daily's Rajasthan editions — large Rajasthan circulation with strong digital integration; effective for Rajasthan matrimonial, consumer brand advertising and wider national + Rajasthan reach alongside a regional booking | Multi-edition — Rajasthan, MP, CG, Gujarat & national; one of India's highest-circulated Hindi dailies |
For focused Udaipur-Jaipur-Jodhpur reach, Pratahkal is the regional specialist. For maximum statewide Rajasthan circulation, add Rajasthan Patrika or Dainik Bhaskar. Get a Combined Rate →
Pratahkal — Key Facts for Advertisers
Founded in Udaipur in 1979 by journalist Suresh Goyal of the Kagzi family of Mewar; formally inaugurated by then Union Information & Broadcasting Minister L. K. Advani. Over four decades of continuous publication from Udaipur.
Hindi (Devanagari) — published from Udaipur, with additional Rajasthan editions in Jaipur and Jodhpur. A state-level Hindi daily serving Southern and Western Rajasthan's Mewar and Marwar communities.
Read by Southern and Western Rajasthan's Hindi-literate households, traders, government employees and civil-service aspirants concentrated in Udaipur, Jaipur and Jodhpur.
Classified text (per word/line), classified display (fixed box with image/logo) and full display advertisements — available across the Udaipur, Jaipur and Jodhpur editions individually or combined.
Main edition is a morning daily; Udaipur additionally carries an evening broadsheet edition, Sanyankal, launched in November 2009 — giving advertisers two daily touchpoints in the home city.
Standard classified and display bookings are typically accepted until the previous day's afternoon deadline per edition; obituary and urgent notices can often be accommodated same day before the morning cutoff — we confirm exact deadlines at booking.
Why Book Pratahkal Ads Through Malik Advertising?
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How to Book Your Pratahkal Ad
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Frequently Asked Questions
Everything you need to know about booking ads in Pratahkal.
How do I book an ad in Pratahkal?+
In which cities does Pratahkal publish?+
Is Pratahkal good for matrimonial ads in Southern Rajasthan?+
Can I book Pratahkal for RPSC and Rajasthan government recruitment?+
Does Pratahkal have an evening edition?+
What is Pratahkal's daily circulation?+
Can I book Pratahkal alongside a state-wide Rajasthan Hindi newspaper?+
What is the deadline for booking an obituary ad in Pratahkal?+
Ready to Publish in Pratahkal?
Get a free, no-obligation quote in minutes. Our team helps you choose the right edition, category, and day — including combined Southern + Western Rajasthan packages — at the best rates we can negotiate.