Book Ads in Mumbai Samachar — Asia's Oldest Newspaper, Publishing Since 1822
Mumbai Samachar is Asia's oldest continuously published newspaper — a Gujarati daily read since 1822 by Mumbai's Parsi, Gujarati and business trading community, from Dalal Street stockbrokers to diamond merchants and legal professionals. Malik Advertising books classified text, classified display, and display advertisements — corporate & legal notices, matrimonial, property, obituary and public notices — with same-day confirmation and discounted publisher rates.
First published 1 July 1822 and running continuously ever since — Mumbai Samachar is the oldest continuously published newspaper in Asia, marking its 200th year in 2022.
Founded by Fardunjee Marzban, a Parsi priest-scholar who set up Bombay's first vernacular printing press — a pioneering figure in Gujarati journalism and printed literature.
Owned and published by the Cama family since 1933, from its historic office at Horniman Circle, Fort — the heart of Mumbai's financial and legal district.
The lane beside the Bombay Stock Exchange is named Bombay Samachar Marg, after the paper — reflecting its deep ties to Mumbai's stock-market and trading community.
What Is Mumbai Samachar?
Mumbai Samachar (originally Bombay Samachar) is Asia's oldest continuously published newspaper — first printed on 1 July 1822 by Fardunjee Marzban, a Parsi priest-scholar from Surat who had set up Bombay's first vernacular printing press. It began life as a weekly commercial bulletin for the city's Parsi and Marwari merchants, reporting the arrival of trading ships and cargo prices at Bombay harbour; it moved to bi-weekly publication around 1832 and has appeared as a daily since 1855 — an unbroken run of more than two centuries.
The paper has been published by the Cama family since 1933, from its historic office at Horniman Circle in Fort — the heart of Mumbai's financial district. The lane running alongside the Bombay Stock Exchange on Dalal Street is itself named Bombay Samachar Marg, after the newspaper — a measure of how closely its history is woven into Mumbai's trading and financial establishment. In June 2022, the paper's 200th year of publication was marked with a commemorative postage stamp released by the Prime Minister of India.
For advertisers, Mumbai Samachar delivers direct access to Mumbai's Gujarati-speaking readership — a base historically anchored in the city's Parsi and Gujarati trading, diamond and stock-market community, and still concentrated in the Gujarati/Parsi commercial neighbourhoods of Fort, Marine Lines, Vile Parle, Ghatkopar and Borivali. Malik Advertising books every ad format in Mumbai Samachar — classified text, classified display, and full display — with same-day confirmation at discounted publisher rates.
💡 Financial & legal ad strategy: Mumbai Samachar's readership among Mumbai's business, legal and trading community makes it a strong platform for corporate, SEBI/company and court notices. For simultaneous English-language statutory compliance, or wider Gujarat-state reach, we typically pair your booking with an English daily or with Gujarat Samachar in one combined order. Book a combined package →
Mumbai Samachar Circulation by Mumbai Locality
Mumbai Samachar is overwhelmingly a Mumbai-city newspaper for the metropolitan Gujarati-speaking population rather than a Gujarat-state daily. Its verified circulation of 1.5 lakh+ (150,000 copies/day) breaks down across the city's Gujarati and Parsi business neighbourhoods as follows:
Zone-wise figures above (45,000 + 33,000 + 30,000 + 27,000 + 15,000 = 150,000 copies/day) are approximate distribution estimates within Mumbai Samachar's verified total daily circulation of 1.5 lakh+, compiled from publisher and media-buying data. We reconfirm the latest figure when you book.
Mumbai Samachar Editions & Reach We Book Ads In
Unlike multi-edition national dailies, Mumbai Samachar prints a single Mumbai edition — but its distribution and readership extend well beyond the city core.
Looking for wider Gujarat-state coverage alongside Mumbai? Ask about a combined Gujarati package →
Ad Categories in Mumbai Samachar
Mumbai Samachar's biggest advertiser strength is its reach into Mumbai's financial, legal and trading establishment — here's where each ad category fits best.
Best Days to Advertise in Mumbai Samachar
Choose your publication date to reach Mumbai's Gujarati business, community and household readership at the right moment.
| Ad Category | Best Day | Section / Focus | Booking Deadline |
|---|---|---|---|
| Corporate / Financial / Legal Notice | Any Weekday ⭐ | Main Newspaper | 1 Day Prior, 1:00 PM |
| Matrimonial (Gujarati / Parsi) | Sunday ⭐ | Sunday Classified Supplement | Friday, 4:00 PM |
| Property / Real Estate | Saturday & Sunday | Weekend Property Classifieds | Thursday, 5:00 PM |
| Obituary / Remembrance | Any Day | Main Newspaper | Same Day, Morning Deadline |
💡 Pro Tip: Corporate, financial and legal notices run effectively on any weekday in Mumbai Samachar, since compliance timing usually matters more than day-of-week reach. For matrimonial and community announcements, Sunday remains by far the most-read edition among Mumbai's Gujarati and Parsi households.
Mumbai Samachar vs. Other Gujarati Dailies
All three are Gujarati-language newspapers with a presence in Mumbai's Gujarati-reading market. Here's how they compare for advertisers.
| Newspaper | Language | Best For | Reach |
|---|---|---|---|
| Mumbai SamacharThis Page | Gujarati | Asia's oldest newspaper (est. 1822) — unmatched heritage credibility for corporate, financial and legal notices, with a loyal niche readership among Mumbai's Parsi, Gujarati and stock-market/trading community | Mumbai city + Mumbai Metropolitan Region |
| Gujarat Samachar | Gujarati | India's largest-circulation Gujarati daily — widest reach across Gujarat state plus a substantial Mumbai edition; best when maximum Gujarati-speaking reach across both Gujarat and Mumbai is the priority | Multi-edition — Ahmedabad, Surat, Vadodara, Rajkot, Mumbai & Gujarati diaspora abroad |
| Sandesh | Gujarati | Gujarat's other major broadsheet daily, with strong traditional community readership in Gujarat and a Mumbai edition; effective for cross-state Gujarati campaigns alongside a Mumbai booking | Multi-edition — Ahmedabad, Vadodara, Surat, Rajkot, Mumbai & more |
For heritage-backed legal and financial notice credibility within Mumbai specifically, Mumbai Samachar is the specialist. For combined Mumbai + Gujarat-state reach, we pair it with Gujarat Samachar or Sandesh. Get a Combined Rate →
Mumbai Samachar — Key Facts for Advertisers
Founded 1 July 1822 by Fardunjee Marzban — Asia's oldest continuously published newspaper, daily since 1855, published by the Cama family since 1933. Its 200th anniversary was marked in 2022 with a commemorative postage stamp.
Regularly carries Bombay High Court public notices, company/SEBI statutory notices, and court and bank notices. Its office sits on Bombay Samachar Marg, Horniman Circle, Fort — beside the Bombay Stock Exchange.
Mumbai's Parsi, Gujarati and business/trading community — including stockbrokers, diamond and bullion merchants, and legal professionals — concentrated in Fort, Marine Lines, Vile Parle, Ghatkopar and Borivali.
- Classified Text — standard per-word ad
- Classified Display — boxed ad with border
- Display — full ads with images
Published daily in Gujarati by Bombay Samachar Pvt. Ltd. (the Cama family) from Fort, Mumbai — read by an estimated 1.5 lakh+ daily circulation base.
Standard weekday classified and legal/financial notice ads close 1:00 PM the day before. Sunday matrimonial classifieds close Friday by 4:00 PM.
Why Book Mumbai Samachar Ads Through Malik Advertising?
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How to Book Your Mumbai Samachar Ad
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Frequently Asked Questions
Everything you need to know about booking ads in Mumbai Samachar.
How do I book an ad in Mumbai Samachar?+
Is Mumbai Samachar really Asia's oldest newspaper?+
Who founded Mumbai Samachar and when?+
Is Mumbai Samachar accepted for legal and public notices?+
Is Mumbai Samachar effective for stock market, diamond trade or corporate notices?+
Which areas of Mumbai does Mumbai Samachar reach best?+
Can I book Mumbai Samachar alongside another Gujarati or English newspaper?+
What is the deadline for booking a matrimonial ad in Mumbai Samachar?+
Ready to Publish in Mumbai Samachar?
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